 "The objective isn't to find a buyer; it's to find the buyer."
Our Marketing Blueprint™ gives your property the most effective market exposure available. And, just for giving us the opportunity to show it to you, we'll give you a Complimentary copy of "Unveiling the Retirement Myth" by Canadian-based Financial Planner Jim Otar [Jim also trains Financial Planners all over Canada and the US].
Once you decide to sell, the next step really boils down to one simple question:
How do Buyers first find out that the house
they eventually purchase is available for sale?
That question's posed annually to thousands of Buyers by the National Association of Realtors® .. We simply looked at their answers and built our exclusive Marketing Blueprint™ around them, giving appropriate weighting to the most likely sources of Buyers.
Here are just some of the things we do to ensure not only that you receive the optimum price for your property, but that we help you to attain that goal in a reasonable period of time, with as little disruption to your life as possible, and at a fair price...
♦ Professional Staging® Consultation
“People buy on emotion...then justify the decision with the facts & figures.”
You only get one chance to make a good first impression. We ensure your home makes an emotional impact on prospective buyers by bringing in an objective professional.
♦ Internet: Multiple Websites & Social Networking...
About 90% of people research real estate on-line, so an effective web presence is, obvioulsy, imperative. But it's not enough. Whether or not you personally "Tweet, Twitter, LinkIn, FaceBook or whatever", there's a good chance your optimum Buyer does.
“Hire an agent who understands on-line marketing...and
that doesn’t mean just posting your listing to the company website.”
- Brendan King, Founder, Point2 Technologies
♦ The "CMA"
Compile a detailed, written Comparative Market Analysis in order to determine Market Value.
♦ Expenses
We'll review with you our commission options and, once you've chosen the plan that fits your needs, we'll prepare an "Estimate of Net Proceeds from your Sale".
♦ Details, Details...
"Garbage in, garbage out" generally refers to the accuracy of information loaded to a computer database and the resultant quality of the searches performed.
Accuracy of the detail in your MLS® Listing is absolutely critical. In fact, even the timing of the upload of your listing data to the Multiple Listing Service® is very important to ensure optimal exposure.
♦ Digital Photography, Video Tour & FloorPlan Drafting
Quality Pictures are the #1 Marketing Element, according to Buyers. The Video and an accurate floorplan enhance the "visual experience" [though beware the ultra-wide-angle lenses used in some virtual tours can cause houses to appear much larger than they really are - which might seem great from the standpoint of making an on-line impression, but will only in dissappointed prospective Buyers when they come to see the "real" house].
These marketing elements are used both on-line and, in the case of the Photographs and FloorPlan, in the printed Brochure [see below].
♦ Co-Operation / Co-Operating Brokers
Co-operation is the foundation of organized real estate. We offer the “going rate” - and never charge you - or the co-operating agent - any "marketing" or other supplementary fees.
♦ Hands-on Commitment
You pay hard-earned dollars for Professional advice and services. Why not work directly with the Professional you hire rather than be delegated to a “team member”?
♦ Buyer Feedback / “Keep-in-Touch” System
Did you know that the #1 complaint of home sellers is the lack of contact and showing feedback from their agent after the contract is signed?
Following up for feedback after buyer showings, keeping you abreast of activity in the market...We'll never leave you in the dark about what's going on.
♦ Neighbourhood Postcard Drop
Sometimes the best source of Buyers is the immediate neighbourhood.
♦ Professional Quality Colour Brochures
We create custom, multi-page brochures highlighting the Special Features & Benefits of your property for prospective Buyers: “Give ‘em somethin’ to talk about” after they leave...
♦ Negotiate Inspection Issues
Vitually all Offers to Purchase contain a condition for a satisfactory Building Inspection. If a Buyer’s Building Inspector finds a problem, should you pay to fix it?
Maybe. Maybe not! This is one of the areas where experience and negotiation skills come into play. It's also one reason why we don't recommend "pre-inspections" - where you, as seller, have an inspection performed up front and at your own expense - then repair any "deficiencies" before Buyers ever come to see your property. Problem is, most Buyers will bring in their own inspector anyway. Besides, most homeowners are already aware of any "significant deficiencies". [Sellers are required to disclose "known deficiences" to the Buyer.]
♦ Experience
Urban & Rural. All kinds of market conditions. Since 1989. There's no substitute for Experience.
♦ Right At Home Realty, Inc...
“All-Canadian”, founded in 2004, and already the#1 Independent Broker in the Country, "Right At Home" is giving the "big box" real estate brands a run for their money.
Over 2,100 sales reps have joined this "little" company already. Maybe some of them have decided that the internet has so dramatically altered the real estate business, they no longer see the need to pay big bucks to be affiliated with "big box brands". Regardless, do buyers really stop to think about which "For Sale" sign is on a front lawn? Hardly.
So, when I discovered the Right At Home business model, it was time.
#1 in transactions: 2011 “is the second consecutive year Right At Home Realty has topped the list for GTA unit volume sales.” - Canada Newswire
♦ Satisfaction. Guaranteed.
We're so confident that our levels of Personal Customer Service, Professionalism and Experience - combined with the very powerfully focused market exposure your property receives via our proprietary Marketing Blueprint™ - ensure your satisfaction that, provided we’re not in the middle of negotiating an Offer, you reserve the right to cancel the Listing Contract at any time...no questions asked.
♦ plus, “The Basics”...
♦ MLS® / “Multiple Listing Service”
♦ Lawn Sign
♦ LokBox
♦ Showing & Inspection Appointment Booking
♦ In-House Mortgage Broker
♦ In-House Real Estate Lawyer
♦ Offer Negotiation / "Structuring the Sale"
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Carefully review & present all Offers for your consideration.
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Qualify prospective buyers wherever possible to ensure they're able to complete the purchase.
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Determine an adequate purchase deposit to solidify the transaction.
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Prepare strong counter offers to ensure a binding Agreement that will close on time with no surprises.
♦ Moving Company Affiliates / Discounts
♦ Closing Management [Building Inspections, Appraisals, Lawyer Liaison, etc.]
"Helping Families Make Great Moves..." Since 1989.
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